The US Nutritional and Dietary Supplements Market

The report on The US Nutritional and Dietary Supplements Market and Forecast to 2021 provides extensive information on different types of health supplements demand trends and reasons for change. It also discuses performance of industry segments such as vitamins, minerals, herbal supplements, sports nutrition and whey supplements. The report talks about various factors driving growth in the industry and at the same time impact of macro economy factors over the industry performance. We have also covered industry regulations, MA’s and major player’s performance.

The nature of the industry is fragmented and uses various sources to make it available to the final consumers, such as – supermarkets, medical stores, specialty outlets and mail order companies promoting products through TV channels. Also internet is contributing a major share in the growth of supplements demand. Sales of nutritional and dietary supplements (including sports nutrition) grew in 2010, with the highest growth registered in the conventional (food, drug and mass merchandisers/FDM) channel.

Vitamins segment account for the largest source of revenue in the overall US dietary supplements industry. Calcium is one of the most on
demand supplements in minerals category driven by women population, rising aging population, arthritis cases, osteoarthritis, bone
fractures and other bone and joint diseases. The US sports supplement market is leading worldwide with 57% market share. This sector was affected by recent economic crisis when people preferred to manage funds rather than spending on gymnasiums or health clubs. Weight loss market registered a slow growth from 2009 to 2011 due to shift in demand from high cost weight management supplements to low cost meal replacements and diet plans.

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